« Change » Rhetoric as innovation device in Tunisian
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2010, Vol 3, Issue 1
Abstract
Proponents of the “Tunisia change†toward structural unemployment of young graduates highlight the “change’s era†as a unique innovative solution. In this publicity process, the Democratic Constitutional Rally (RCD) partystate plays a major communicative role. It acts indeed the same way as a huge communication agency. The party, internally, will have the responsibility to promote the presidential actions on the ground.Externally, in a gradually globalized world market where suitcaseconcepts such as “good†or “new governanceâ€, “democratic transitionâ€, “sustainable development†and “information society†are plentiful, the RCD’s role is therefore to be a catch-all rhetoric.
Authors and Affiliations
Mohamed Ali ELHAOU| Chargé de cours à l’ISCOM Paris et à L’IUT GEA à Paris 13, Doctorant SIC, Université Paris 13, MSH Paris Nord et Jeune chercheur au LABSIC, Paris
Keywords
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