A Comparative Study of Retail Banking Services of Sbi and Icici on Customer Perception Levels Leading to Customer Satisfaction with Special Reference to Hyderabad East District.
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 6
Abstract
The banking sector is under a competitive trench exclusively, both the private and public bank managements are at a lure to provide healthier services to their customers in offering valid and efficient services. Customer satisfaction is a vital part of any organization to lead with profit maximization and its necessary to learn the key success factors impacting it and which leads to enhance real earning to the bank and in turn has proven crucial in order to increase customers in number. To develop and sustain business of a bank, they must ensure quality in customer service that can associate a cordial relationship with the customer. The present research article is an effort to measure satisfaction level of customers and identify the factors which promote the future growth of banking services of SBI and ICICI banks sited in Hyderabad. In banking sector, the whole range of activity and generation of income spins around the customer satisfaction, over the perception of bank serviceability.
Authors and Affiliations
K. Vinaya Laxmi, P. Vijay Kumar, M. S. Narayana
Keywords
Related Articles
- EP ID EP411666
- DOI 10.9790/487X-2006045864.
- Views 101
- Downloads 0
An Inclusive Business Model for the Rural Women Living Under Base of Pyramid: Empowering Women through Potential of ICT
This article ascertains the inclusive business model for rural women living under base of pyramid. Bangladesh is a land of world famous social enterprises like Grameen, BRAC, ASA and many more.However, a large percentage...
Empirical Study On Individual Investors’ Inclination Towards Equity Shares In Varanasi District Of U.P.
Indian Capital market has grown remarkably during the recent years in tune with the global financial markets. Two types of capital viz., Equity and Debt are basically raised by Indian corporates. Equity capital forms par...
The Effect of the Physical Work Environment Quality on Field Employee’s Performance: In Department of The Fire Prevention and Fire Extinguish Medan
The work environment contributes to creating a high work system. It can lead to the realization of better organizational goals. This study examined the effect of physical work environment on employee’s performance in sam...
Effect of Strategic Orientation on Organizational Efficiency of Floriculture Farms In Naiveté Sub-County, Kenya
Strategic orientation is important in making an organization enhance performance and gain a competitive advantage in its operating environment. The floriculture farming and export industry is experiencing increasing comp...
Testing the link between Rural Wages and Food Inflation in India A Co-integration Approach
Real rural wages have increased since 2007 and food inflation remained around 9 percent during 2007-2013. So the present study looks at the trends in rural wages and its linkage with food prices during July 2006 to Octob...