Effect of Strategic Orientation on Organizational Efficiency of Floriculture Farms In Naiveté Sub-County, Kenya
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 6
Abstract
Strategic orientation is important in making an organization enhance performance and gain a competitive advantage in its operating environment. The floriculture farming and export industry is experiencing increasing competitive and legislative pressure, and the firms have had to react in some strategic fashion to cushion themselves from the new developments as well as increase their organizational efficiency as a means of competitive advantage. However, their strategic orientation to the new developments remains unknown, as previous studies have only focused on factors influencing strategy implementation and performance in flower firms in Kenya. Therefore, the purpose of this study was to investigate the effect of Strategic orientation on organizational efficiency in Floriculture Farms in Naivasha Sub-County. The specific objective of the study was to establish the effect of aggressive orientation on the organizational efficiency of the floriculture firms in Naivasha Sub-County. The Resource Based Viewguided the study.The study adopted descriptive survey research design and targeted 185 management members from 37 Floriculture Farms in Naivasha Sub-County. Purposive and random samplings were used to obtain a sample size of 112 respondents. Data was collected through questionnaires and data sheets. Both descriptive and inferential statistical analyses were used to analyse the data. The findings revealed that aggressive orientation had the greatest influence on firm efficiency. The study recommended that firms ought to adopt aggressive strategies only if they have a sound risk strategy to cushion them from their agility.
Authors and Affiliations
Kwambai John Kipchirchir, Wanyoike Danie
Keywords
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- EP ID EP411648
- DOI 10.9790/487X-2006038290.
- Views 71
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