A COMPARATIVE STUDY ON ONLINE MARKETING AND TRADITIONAL MARKETING
Journal Title: PARIPEX-Indian Journal of Research - Year 2018, Vol 7, Issue 10
Abstract
Online shopping is concerned with e-commerce. The act of purchasing products or services over the internet is known as online shopping. Despite the advent of online shopping, the traditional shopping still prevails. But there has been a controversy as to which is better in comparison which the researcher himself has not been able to find. The survey, thus, conducted shows that people are not likely to use it every time but only prefer it sometime. The dilate is still on the pros and cons of online shopping, type of e-commerce threats that society poses using online shopping and also its advantages over traditional Shopping.
Authors and Affiliations
Karthikeyan. B
Keywords
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