RURAL MARKETING STRATEGIES, ISSUES AND CHALLENGES
Journal Title: PARIPEX-Indian Journal of Research - Year 2017, Vol 6, Issue 6
Abstract
Rural markets provide a notable scope for a concentrated advertising and marketing attempt because of the current increase in the rural earning. Such incomes will growth quicker because of better manufacturing and better fees for agricultural commodities. Rural advertising is a developing idea, and the entrepreneurs have found out the opportunity of growth in the market lately. Any macro degree strategy for those markets ought to attention on availability, accessibility and affordability. Focused interest wishes to be paid to marketplace research, key selection regions, issues and rural marketing environment, to reduce the uncertainly in coping with those markets. This paper discusses the rural advertising and its strategies and additionally focuses on issues and challenges, issues, key choice regions and rural advertising environment
Authors and Affiliations
Dr. M. Surya Kumar, R. Venkatesh
Keywords
Related Articles
- EP ID EP556714
- DOI -
- Views 55
- Downloads 0
ICT FOR THE DEVELOPMENT OF TOURISM IN ASSAM
Assam bears ample tourism potential. Tourism may be a key segment for harnessing overall development to the state. Its natural beauty, historicity, cultural diversities, customs, culinary arts and ethnic cuisine are cons...
Comparison of Incidence of Post Dural Puncture Headache With the Use of 25 & 27 Gauge Quincke Spinal Needles
Aim & Objective: To evaluate the role of needle diameter in causing PDPH in patients undergoing elective caesarean section. Place and Duration of Study: This study was conducted in Department of Anaesthesia, MGM hospital...
Students’ Attitude Towards the use of Microsoft Power Point Presentation by Lecturers in Class and the Relationship With Their Academic Achievement
The present quantitative study aims to find out the relationship between students’ attitude toward the use of Microsoft PowerPoint presentation (PPP) by lecturers in class and their academic achievement, by investigating...
Marketing and HR Issues in Hospitality Industry
The purpose of this paper is to reveal the Marketing and HR issues in Hospitality Industry in this Competitive World. We live in a marketing world the hospitality industry is a several billion dollar industry that mostly...
A STUDY ON PREVALENCE OF THYROID PEROXIDASE ANTIBODIES PRETERM DELIVERIES, IUD AND RECURRENT PREGNANCY LOSS AT A TERTIARY CARE HOSPITAL, TAMILNDU, INDIA
Background: Thyroid peroxidase antibody (TPO-Ab) is associated with increased risk of adverse pregnancy outcomes. The present study was aimed to find out the prevalence of thyroid peroxidise antibodies (TPO-Ab) in the st...