RURAL MARKETING STRATEGIES, ISSUES AND CHALLENGES
Journal Title: PARIPEX-Indian Journal of Research - Year 2017, Vol 6, Issue 6
Abstract
Rural markets provide a notable scope for a concentrated advertising and marketing attempt because of the current increase in the rural earning. Such incomes will growth quicker because of better manufacturing and better fees for agricultural commodities. Rural advertising is a developing idea, and the entrepreneurs have found out the opportunity of growth in the market lately. Any macro degree strategy for those markets ought to attention on availability, accessibility and affordability. Focused interest wishes to be paid to marketplace research, key selection regions, issues and rural marketing environment, to reduce the uncertainly in coping with those markets. This paper discusses the rural advertising and its strategies and additionally focuses on issues and challenges, issues, key choice regions and rural advertising environment
Authors and Affiliations
Dr. M. Surya Kumar, R. Venkatesh
Keywords
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