A Comparison of Online Marketing and Interaction with Fans through Official Website of Football Clubs in Iran, Asia and Europe
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2012, Vol 3, Issue 5
Abstract
This study was conducted to explore and compare official websites of professional soccer clubs of Europe, Asia and Iran in regard of providing media contents for fans and using online marketing strategies. For this purpose, official websites of all existing clubs of UEFA Champions League (16 teams), AFC Champions League (16 teams), and Iran's Premier League was carefully observed by using a researcher-made check list which its validity was approved by experts and faculty members in sport management area. The results showed that Iranian clubs websites had lowest media contents (4.74 out of 20) and lowest using of online marketing strategies (1.19 out of 20). According to results, there were not significant relationship between providing media contents and using online marketing strategies with ranking of the team. There was a significant relationship between providing media contents and using online marketing strategies among European soccer clubs (P<0.035). In other words, providing media contents through club website was a prelude to marketing merchandises and services of club and obtaining financial benefits.
Authors and Affiliations
Meysam Rahimizadeh*| M.sc in sport management, university of Tehran, Iran, Seyed Nasrollah Sajadi| Associate Professor in University of Tehran, Mahmud Goodarzi| Professor in University of Tehran, Hasan Ghamati| M.sc in sport management, university of Tehran, Iran
Keywords
Related Articles
- EP ID EP5012
- DOI -
- Views 426
- Downloads 23
Evaluation of some qualitative and quantitative traits, strength and quality of safflower seeds obtained from water and dry growing conditions and different plant densities in greenhouse conditions
Strength and quality of safflower seed (Sinai cultivar) in the development and maturation of seeds, water and dry land under cultivation, were evaluated in the crop year 2010 in greenhouse of Faculty of Agriculture Unive...
Effect of Nano-iron foliar application on qualitative and quantitative characteristics of cowpea, under end season drought stress
In order to evaluate the effect of spraying Nano-iron on the qualitative and quantitative characteristics of cowpea plant, an experiment was conducted in 2011-2012 in agricultural research farm, University of Urmia as a...
Evaluation of the training condition of tour guides in Iran
Considering the importance and role of tour guides in providing domestic and international tourists with tourism services and with regard to scant attention given to tour guide training in Iran, this study investigates t...
Exploring the Impact of Emotional Intelligence on Entrepreneurial Characteristics of Graduate Students in Payam Noor University (PNU), West Tehran
The study population includes all master students in the PNU, West Tehran branch. The sample size was obtained 229 by the limited population formula. The sample members were selected using simple random sampling. The res...
Estimating lead and copper transport parameters from unsaturated clay soil column
The predictive accuracy of using the one-dimensional advection-dispersion equation to evaluate the fate and transport of solute in a soil column is usually dependent on the proper determination of transport parameters, d...