A COMPUTER-ASSISTED PLANNING MODEL TO AID DEPARTMENT STORE BUYERS
Journal Title: European Journal of Business and Social Sciences - Year 2015, Vol 3, Issue 10
Abstract
The principal objective of this research was to develop a oomputer program that would simulate those tasks that are necessary as a retail buyer makes seasonal plans for the depart¬ment of which he is in charge. These planning programs, when operationaliazed, were developed to provide a means whereby retail buyers, new management trainees, as well as higher management executives could interact with the planning programs and encounter "real" decision-making situations that would be relevant to their various responsibilities. If the objective is achieved, an overall objective relating to the greater involvement of lower management in planning activity will also be realized. Further objectives of this study were that a rapid method of computation and analysis be provided the retail buyer and that the beginnings of a new usable information system be established. The planning model suggested by this paper is consistent with this trend and seeks to delineate two aspects of buyer planning: sales and assortments. A series of interviews were conducted (N=100) with department store executives and buying personnel of a large department store having retail outlets in the Adana-Mersin metropolitan area. Using information and materials gathered during these interviews, the author developed a planning simulation model that was structured around present planning policy but also provided some new planning activi¬ties. Key words: Planning model, department store, computer assisted.
Authors and Affiliations
Ertuğrul GÖDELEK| Science and Literature Faculty Mersin University, Mersin-TURKEY Email: ertugrulg@mersin.edu.tr
Keywords
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