A CSR driven innovative business model
Journal Title: International Journal of Contemporary Management - Year 2011, Vol 10, Issue 4
Abstract
The paper aims to describe Corporate Social Responsibility (CSR) as a new area in the research for innovation among organizations and there communities. The paper presents reflections on the role of corporate social responsibility in creating the present and future process of innovation, value chain and partnership with stakeholders, especially within the 'open innovation' idea. The paper presents an original construction, which consist of the three different steps to achieve CSR driven innovative business model - reactive, strategic and creative CSR. The model assumes the existence of many challenges to change understanding of corporate social responsibility by the corporations and the communities in the process of creating shared value, and illustrate key threats and opportunities by using success stories from large international companies. The paper also suggest how companies can create shared value by fitting community needs with the key organizational activities to create more innovative products and services, new business models and even markets. The findings illustratethe potential of the CSR driven innovative business model and key challenges how to implement it into the organizations.
Authors and Affiliations
Adrian Pyszka
Keywords
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- EP ID EP58030
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