A DIGI-GENERATION FOR A NON-LINEAR REALITY. THE “OLD WORLD” AND THE COMING OF A “TWO-DIMENSIONAL REALITY”
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
The paper aims to make an open conceptual proposal concerning the change and the adaptation of our research methodologies to the new reality of our days that presents itself as a non-linear reality. The generation of the today teenagers is living more and more into a “bi-dimensional” world. The “Two-dimensional reality” as a reality of (i) face-to-face interaction and (ii) web-interaction by the “addiction” of the teenagers to their different web-communities requests an adaptation of the research methodologies to the new type of research subjects who spent three hours per day in web communities or talking to their friends online. For instance, if we have resources only for one research, which kind of research would be more appropriate to choose: the face-to-face interaction or the online interaction with each of the members of the target-group? Are we sure that the classical face-to-face interview, for instance, is the most appropriate research approach?
Authors and Affiliations
Stefan Stanciugelu, Iulian Rusu, Dumitru Iacob
Keywords
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