Marketing Identity

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Marketing Identity

Print ISSN: 1339-5726

Electronic ISSN: None

Basic Info

Publisher: Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava
Country: slovakia
Date added to EuroPub 2019/Nov/06

Subject & More

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Language of fulltext: english
Time from submission to publication: Weeks

Publication Charges

Article Processing Charges (APCs): No
Submission charges: No
Waiver policy for charges? No

Open access & licensing

Type of License:
Open Access Statement: No
Year open access content began: 2013
Does the author retain unrestricted copyright? False
Does the author retain publishing rights? False

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Impact Factor

THE USE OF DIGITAL MASS MEDIA BY TOP OFFICIALS OF THE SLOVAK REPUBLIC

Journal title: Marketing Identity

Authors: Katarína Viktória Bratková

Subject(s):

MARKETING IN AN ENVIRONMENT OF THE SOCIAL NETWORKS

Journal title: Marketing Identity

Authors: Alena Daňková, Eva Dirgová, Adriana Grigerová

Subject(s):

VIRAL CAMPAING AS AN EFFECTIVE MARKETING PROMOTION INSTRUMENT

Journal title: Marketing Identity

Authors: Dagmar Frendlovská, Ondřej Kusovský

Subject(s):

DIGITAL COMMUNICATION IN THE ENVIRONMENTS OF SELECTED PUBLIC SERVICES

Journal title: Marketing Identity

Authors: Eva Gajarská

Subject(s):

COMMUNICATION OF GLOBAL BRANDS IN DIGITAL SPACE

Journal title: Marketing Identity

Authors: Jana Galera Matúšová, Zuzana Ihnátová

Subject(s):

DIGITISATION OF ADVERTISING AND ITS ECONOMIC EFFECT

Journal title: Marketing Identity

Authors: Aleš Hes, Ivana Hesová, Ladislava Knihová

Subject(s):

BANK SEGMENTATION AND MARKETING STRATEGY IN CONTEXT OF DIGITAL MARKETING CONDITIONS IN THE CZECH REPUBLIC

Journal title: Marketing Identity

Authors: Petra Jílková

Subject(s):

SENTIMENT ANALYSIS OF SLOVAKIAN CHAIN STORES FACEBOOK POSTS

Journal title: Marketing Identity

Authors: Magdaléna Kačániová, Zuzana Bačíková

Subject(s):

CRM, SOCIAL NETWORKS AND SMALL AND MEDIUM ENTERPRISES. DOES IT ALL FIT TOGETHER?

Journal title: Marketing Identity

Authors: Kateřina Kantorová, Pavel Bachmann, Monika Hrdinková

Subject(s):

FROM „NOTHING TO SOLVE“ TO „FOFOLA“. INTEGRATED DIGITAL CAMPAIGN

Journal title: Marketing Identity

Authors: Daniela Kollárová, Magdaléna Ungerová

Subject(s):

USING TREMENDOUS IMPACT OF SOCIAL MEDIA TO UTILIZE MARKETING POTENTIAL

Journal title: Marketing Identity

Authors: Anida Krajina, Dušan Mladenović

Subject(s):

FROM PAPER TO DIGITAL

Journal title: Marketing Identity

Authors: Andrea Kubeláková, Ľudmila Nagyová, Ingrida Košičiarová

Subject(s):

THE QUANTIFICATION OF HUMAN CAPITAL VALUE IN DIGITAL MARKETING COMPANIES

Journal title: Marketing Identity

Authors: Alžbeta Kucharčíková, Ľubica Koňušíková, Emese Tokarčíková

Subject(s):

GENERATION Y ONLINE MARKETING - THE PATH TO ACHIEVEMENT OF SUCCESSFUL ADDRESSING YOUNG GENERATION

Journal title: Marketing Identity

Authors: Viliam Lendel, Štefan Hittmár, Eva Siantová, Martin Latka

Subject(s):

MARKETING IN DIGITAL ERA

Journal title: Marketing Identity

Authors: Jozef Matúš

Subject(s):