MARKETING IN DIGITAL ERA
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
In the paper the author deals with a very hot issue – which is changes in marketing at present, in the era that could be called the digital era. He points out the fact that these changes occur primarily in connection with the use of new information and communication technologies. In the first chapter the author discusses the nature and importance of mobile marketing. He emphasizes the fact that technological changes, particularly the spread of the Internet, have a significant impact not only on consumers but also on marketers. Digital marketing is the fastest growing area of marketing, whereas its importance and status have been constantly growing. The interaction between social networking and marketing is the main theme of the third chapter. The fourth chapter consists of the description of current trends in marketing, where the author pointed to the holistic concept of marketing, content marketing and viral marketing. In conclusion, the author assessed a brief overview, as well as the access to digital marketing.
Authors and Affiliations
Jozef Matúš
Keywords
Related Articles
- EP ID EP169614
- DOI -
- Views 176
- Downloads 0
ANALYSING THE MOST VALUABLE GLOBAL BRANDS IN 2018 ACCORDING TO BVM METHODOLOGY
The objective of this article is to provide a comprehensive overview of the most valuable global brands in 2018. The strong brand of the company is one of the most valuable assets that an enterprise can have, and this ra...
FROM PAPER TO DIGITAL
The marketing methods and techniques are constantly improved and innovated. The retail sales do not lag and they adopt these innovations and new techniques, for example in merchandising. The aim of these innovations is t...
DIGITAL CULTURE AND ISSUES OF PRODUCTION AND RECEPTION OF DIGITAL MEDIA
Today, the phenomenon of digital culture is already a part of our lives. In the text, therefore, we offer a comprehensive set of knowledge about digital culture that arose as a result of digitalization and the dynamic de...
ORGANIZATIONAL COMMUNICATION, STYLE OF MANAGEMENT AND SOCIAL MEDIA
Effective as well as efficient communication in workplace environment is a critical factor for sustainable existence and growth of organizations. It is the (top) management task to build the right communication infrastru...
ANALYSING THE PREFERENCES IN CUSTOMER BEHAVIOUR OF A NEW GENERATION OF CUSTOMERS THROUGH SMARTPHONES IN THE SOCIAL MEDIA ENVIRONMENT
The huge development of computers, the Internet, mobile phones, and other information and communication technologies has fundamentally influenced how companies trade with each other and how they sell products to final cu...