ORGANIZATIONAL COMMUNICATION, STYLE OF MANAGEMENT AND SOCIAL MEDIA
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
Effective as well as efficient communication in workplace environment is a critical factor for sustainable existence and growth of organizations. It is the (top) management task to build the right communication infrastructure within (and outside) the organization to capture, diffuse and apply knowledge essential for creating and delivering value. Since communication can be reckoned as one of the crucial competences of managers, formation of proper functioning communication infrastructure should be based on good knowledge of the individual communication media (tools or channels; in the following text only media are used) characteristics and other relevant and influencing elements. Besides this knowledge there is also concrete management leadership style that has tight connection with the style and form of communication and the preference of more or less open communication media. Social media as the new type of communication media have some specificities, which are not well investigated yet. This paper offers results of the empirical survey analysing the position of social media among other media used in organizational communication and revealing some patterns of relationship between the use of the individual media and styles of management.
Authors and Affiliations
Alena Klapalová, Ema Symonová
Keywords
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