FROM „NOTHING TO SOLVE“ TO „FOFOLA“. INTEGRATED DIGITAL CAMPAIGN
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
In the submitted paper we pay attention to the most successful Slovak integrated digital campaign of the year 2015. Gradually, we describe the background of the brand to which the company Kofola and a multichannel agency Zaraguza reacted; the target audience for which the campaign was intended; marketing and communication targets of the campaign; media strategy and reasoning of media outlets; creative elaboration and achieved results.
Authors and Affiliations
Daniela Kollárová, Magdaléna Ungerová
Keywords
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