STARTUP BRANDING
Journal Title: Marketing Identity - Year 2016, Vol 4, Issue 1
Abstract
The author of the paper focuses on the theoretical basis of brand building with a focus on building visual identity of a brand, its specific logo, naming and marketing activities. Following is a description of selected elements in the process of brand building creation of a selected subject – Startup. The aim of this paper is to find out whether it is really necessary to proceed with branding on the basis of each set of steps, or effective branding can be created without a theoretical background. On the basis of the observation and consultancies with startup founders, the author describes their product branding with the focus on naming, development of a logo, and creation of a supportive "niche" product brand.
Authors and Affiliations
Veronika Fašková
Keywords
Related Articles
- EP ID EP174328
- DOI -
- Views 121
- Downloads 0
MEDIA IMPACT ON CRISIS COMMUNICATIONS
Crises become an unavoidable part of organizational lives. All responses of organizations are highlighted during the crisis. The organizational behavior during the crisis shows that the company is perceived by the public...
GENDER STEREOTYPES OF DIGITAL GAME CHARACTERS VIEWED FROM THE PRISM OF BEAUTY, ART, DEPICTION OF THE HUMAN BODY AND CHARACTER AS THE COMMUNICATIVE DISCOURSE
This paper researches how the single variables: beauty, art, depiction of the human body and character define gender stereotypes of digital game characters. These variables are becoming at the same time the subject matte...
THE EFFECT OF TRUST IN THE ONLINE COMPLETION OF INSURANCE PRODUCTS COMPARED WITH TRADITIONAL DISTRIBUTION CHANNELS IN GERMANY
The insurance distribution in Germany is unique, because in most countries insurance intermediaries do not have that much power. On the basis of the government influence and the progress of the digital market, customer b...
REGIONAL PRODUCT LABELLING SYSTEM ZNOJEMSKO REGIONÁLNÍ PRODUKT FROM THE POINT OF CONSUMER BEHAVIOUR´S VIEW
The article is focused on regional labelling systems from the point of consumer behaviour´s view. Nowadays, regional product labelling is a tool being used worldwide, mainly by the food, helping to make a food production...
ONLINE AND OFFLINE COMMUNICATION TOOLS IN SELECTED SLOVAK ENERGY ENTERPRISES
The aim of the paper is to characterize six selected enterprises and to analyse in particular the use of marketing communication tools in online and offline environment. The paper describes the use of online and offline...