A klasszikus média megfog, az online média megtart
Journal Title: ME.dok - MÉDIA–TÖRTÉNET–KOMMUNIKÁCIÓ - Year 2019, Vol 0, Issue 2
Abstract
(The Classic Media Seizes, the Online Media Holds. The Media Usage of the International Economic Mobilization Campaign) This case study presents an information and mobilization campaign for a recent economic mobility project, Diaspora Hungary-Romania, ran between Hungary and Romania. The central topic is the interaction between online and offl ine media channels, their synergy and their impact on campaign target groups. After describing the project, the strategic planning aspects of the campaign, it is described the selection of the communication channels and the presentation of the campaign’s progress. At the end is presented the performance of the highlighted indicators, the results and the conclusions, opening new questions for the further studies
Authors and Affiliations
Kadar Magor
Keywords
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- EP ID EP597712
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