A klasszikus média megfog, az online média megtart

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A klasszikus média megfog, az online média megtart

Journal Title: ME.dok - MÉDIA–TÖRTÉNET–KOMMUNIKÁCIÓ - Year 2019, Vol 0, Issue 2

Abstract

(The Classic Media Seizes, the Online Media Holds. The Media Usage of the International Economic Mobilization Campaign) This case study presents an information and mobilization campaign for a recent economic mobility project, Diaspora Hungary-Romania, ran between Hungary and Romania. The central topic is the interaction between online and offl ine media channels, their synergy and their impact on campaign target groups. After describing the project, the strategic planning aspects of the campaign, it is described the selection of the communication channels and the presentation of the campaign’s progress. At the end is presented the performance of the highlighted indicators, the results and the conclusions, opening new questions for the further studies

Authors and Affiliations

Kadar Magor

Keywords

Communication campaigns; campaign planning; mobilization; offl ine media; online media; social media; media consumption; synergy of media channels

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The research off ers an insight into the history of the folk dance movement initiated by the TV program entitled Kaláka based on the available sources (contemporary press coverage, interviews with the participants, photo...

EP ID EP597712
DOI -
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