A Marketing Research of Competitive Advantages of Enterprises in the Chemical Solvents Market
Journal Title: Бізнес Інформ - Year 2015, Vol 12, Issue 0
Abstract
The article is aimed at marketing research of competitive advantages of enterprise for production and sales of petrochemical solvents together with finding ways to improve them. The factors influencing the competitive environment of enterprise have been identified. Methods for evaluating the level of competitiveness as well as ways of its improvement have been specified. An overall characteristic of domestic enterprises of petrochemical industry sector and released products has been provided. The structure for implementation of both wholesale and retail trade has been analyzed. A market research of price competition in terms of products among the domestic and foreign producers, represented in the specialized trading networks, has been conducted. Consumer preferences in the choice of solvents have been determined and the closest competitors have been identified. The competitive advantages of the products by OOO «Matrapak-Ukraiina» in the solvents market have been substantiated. On the basis of the results obtained, measures to improve the competitiveness of producer in the national and foreign markets have been proposed.
Authors and Affiliations
Mahbubur Rahman, Elyzaveta Bliuherman
Keywords
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