Road Map as a Tool to Determine the Strategy of Innovative Development of the Machine-Building Enterprises
Journal Title: Бізнес Інформ - Year 2014, Vol 11, Issue 0
Abstract
The article explores the essence and features of forming the road maps, which can be defined as a visualization strategy that reflects the relationship between strategic objectives, tactic decisions and business functions through the common element of time. Classification of road maps by such basic factors as purpose of creation and format of design is presented. Expediency of using road maps for the enterprises of the machine-building complex is substantiated with regard to formation of strategy of innovative development due to the negative influence of external environment and the need for rapid adjustments to the strategic plan of development of enterprise, when several alternative scenarios are used. The main elements of a road map of innovative development of the machine-building enterprises were analyzed, which include: timing (time periods covered by this strategy) and strata (areas of detailization as to current state and prospects of development of enterprises). A strategy of innovative development of the machine-building enterprises in the form of a road map is proposed.
Authors and Affiliations
Kateryna Kopishynska
Keywords
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