A MCDM APPROACH TO ASSESSING NPD PROBLEMS
Journal Title: Journal of Engineering Management and Competitiveness (JEMC) - Year 2019, Vol 9, Issue 1
Abstract
Developing new products is an essential strategy tool in achieving a company’s comparative advantages and its sustainable development. The problems that may occur during this process may lead to inefficiency and failure in the market, and thus also to poorer organizational performance. Accordingly, recognizing and analyzing NPD problems in a proper way is of exceptional importance for sustaining a company’s growth and increasing its profitability. The paper proposes a Multi-Criteria Decision-Making (MCDM) methodology for recognizing and prioritizing the problems that may occur during the process of a New Product Development (NPD). The proposed approach is based on the Analytic Hierarchy Process (AHP) methodology, which enables the assessment of an impact of these problems on the success of the NPD; the AHP method is also integrated with the fuzzy set theory, which is aimed at avoiding the problem of uncertainties and ambiguities. The possibilities of the application of proposed methodology are illustrated in the case of a company manufacturing corrugated paper and special cardboard packaging.
Authors and Affiliations
Sanja PUZOVIĆ, Jasmina VESIĆ VASOVIĆ, Vladan PAUNOVIĆ, Zoran NEŠIĆ
Keywords
Related Articles
- EP ID EP596111
- DOI 10.5937/JEMC1901038P
- Views 118
- Downloads 0
THE COMPETITIVENESS OF SMALL AND MEDIUM SIZED ENTERPRISES OF STONE INDUSTRY
This study aims to examine the antecedents of stone firms competitiveness based on Porter’s model. Questionnaire data collected from 200 senior stone firms’ members in Iran. The results show that all aspects of porter mo...
THE IMPACT OF THE NUMBER OF RETAIL OUTLETS ON THE MARKET SHARE OF CONSUMER GOODS' RETAIL BRANDS
The paper presents the research results of effects of retail brands of consumer goods on the market share they have in Serbia. In particular, the research includes the impact of the retail format on the growth or decreas...
SIMLATION OF LINEAR BUSINESS PROCESSES
Business processes are applied in business organizations, with interconnected and interactively working activities, which convert input into output elements. These are sets of linked and structured activities or tasks th...
THE IMPACT OF INTELLECTUAL CAPITAL AND LEADERSHIP ON THE BUSINESS PERFORMANCE OF COMPANIES
This paper gives an overview of the impact of intellectual capital, leadership and knowledge, as values significant for a company which intends to develop and improve itself and be as competitive as possible on the marke...
A MCDM APPROACH TO ASSESSING NPD PROBLEMS
Developing new products is an essential strategy tool in achieving a company’s comparative advantages and its sustainable development. The problems that may occur during this process may lead to inefficiency and failure...