A MCDM APPROACH TO ASSESSING NPD PROBLEMS
Journal Title: Journal of Engineering Management and Competitiveness (JEMC) - Year 2019, Vol 9, Issue 1
Abstract
Developing new products is an essential strategy tool in achieving a company’s comparative advantages and its sustainable development. The problems that may occur during this process may lead to inefficiency and failure in the market, and thus also to poorer organizational performance. Accordingly, recognizing and analyzing NPD problems in a proper way is of exceptional importance for sustaining a company’s growth and increasing its profitability. The paper proposes a Multi-Criteria Decision-Making (MCDM) methodology for recognizing and prioritizing the problems that may occur during the process of a New Product Development (NPD). The proposed approach is based on the Analytic Hierarchy Process (AHP) methodology, which enables the assessment of an impact of these problems on the success of the NPD; the AHP method is also integrated with the fuzzy set theory, which is aimed at avoiding the problem of uncertainties and ambiguities. The possibilities of the application of proposed methodology are illustrated in the case of a company manufacturing corrugated paper and special cardboard packaging.
Authors and Affiliations
Sanja PUZOVIĆ, Jasmina VESIĆ VASOVIĆ, Vladan PAUNOVIĆ, Zoran NEŠIĆ
HARMONIZING BUSINESS AND DIGITAL ENTERPRISE STRATEGY USING SOA MIDDLE-OUT AND SERVICE-BASED APPROACH
The organization's agility represents its ability to respond fast to changes by the transformation and/or optimization of business processes. In the conditions of the ever-increasing use of digital technologies, the agil...
CORPORATE SOCIAL RESPONSIBILITY AS A FACTOR OF GLOBAL COMPETITIVENESS
In contemporary business, issues such as environmental protection, taking care of employees and their job satisfaction, ethical principles, supporting endangered groups, caring about young people, caring about the societ...
THE ANALYSIS OF PUBLIC RELATIONS ROLE IN IMPROVING CORPORATE SOCIAL RESPONSIBILITY
The main objective of modern business is achievement of business excellence and world-class of products and services. Companies which actively and continuously apply modern management methods and techniques, especially i...
IMPACT OF THE INDUSTRY 4.0 ON SMART CITY DEVELOPMENT
The focus of this paper is on examination of the impact of the Industry 4.0 on smart city development and changes in society due to the diffusion of innovations and modern technologies in all segments of living. From the...
IMPLEMENTATION OF 6R STRATEGY IN FDM PRINTING PROCESS: CASE - SMALL ELECTRONIC ENCLOSURE BOX
This paper provides an algorithm for the application of additive manufacturing in the sustainable development of the enterprise. The manufacturing process includes the process of manufacturing preparation, the process of...