A Method for Creative Scheme Generation for Brand Design of Plush Toys Based on Extension Theory
Journal Title: International Journal of Knowledge and Innovation Studies - Year 2024, Vol 2, Issue 1
Abstract
In the era of branding, the design of plush toy brands often faces a contradiction with the needs of target user groups. Addressing the brand transformation challenges faced by small and micro enterprises in the plush toy industry, this paper proposes a method for generating creative design schemes for plush toy brands based on extension theory. This method involves introducing the theory of primitives, utilizing extension primitives to construct problem models, employing extension diamond thinking for ideation and divergence, and using extension analysis for a comprehensive description of brand design elements. Subsequently, the method involves transforming these elements through extension transformation to generate innovative brand design schemes.
Authors and Affiliations
Lei Wang, Tao Hu
Keywords
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- EP ID EP732609
- DOI https://doi.org/10.56578/ijkis020101
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