A Multimodal Discursive Analysis of the Communicative Elements of Sexism in Facebook Picture Uploads
Journal Title: International Journal of Social Science And Human Research - Year 2020, Vol 3, Issue 05
Abstract
A good number of studiesin the past have examined the language of sexism from the feminist perspectives, gender segregation and degradation, etc. using semiotics resources, discourse analysis, multimodal discourse, among other theories. This study looks at sexist language as one of the choices available to language users on the Facebook social media platform by identifying the linguistic and non-linguistic elements used as a communicative vehicle of sexism on the platform. Using the multimodal theory as framework, the study examines 10 Facebook posts with texted pictures and comments. This is precipitated on the discovery that less attention is paid on the signification of the communicative elements deployed to convey sexism on the Facebook platform. From the analysis, the study finds out that Facebook users engage linguistic and non-linguistic elements symbolising sexist language on Facebook postings; that the posts on Facebook rely predominantly on both written texts and pictures, combined to make the tagging or stereotyping concrete;that the sexist posts on Facebook platforms rely heavily on hasty or intentional generalisation in order to demean the sex they chose to target through texts, pictures and the combination of texts or pictures and that there is usually an undertone of humour in most of the sexist posts, which can, in a way, undermine the fact that the posts are created to demean the opposite gender rather than for fun.
Authors and Affiliations
1Yemi Mahmud,2Idegbekwe Destiny
Keywords
Related Articles
- EP ID EP684036
- DOI -
- Views 323
- Downloads 0
Analysis of the Number of Population, the Number of Unemployment and Human Development Index (HDI) on Poverty Level in District / City of Bengkulu Province Indonesia
The objectives of this research are to analyze the influence of the number of population, the number of unemployment and Human Development Index (HDI) to poverty level in Bengkulu Province Indonesia. The types and source...
Cultural Meaning of Nyialong Tradition As A Form Of Local Wisdom of Orang Rimba Jambi (Ethnolinguistics Study)
Ethnolinguistics is the study of the relationship between language facts and cultural facts. Ethnolinguistics is theoretically known as linguistic anthropology or anthropological linguistics (Duranti, 1997:1). The geogra...
Juridic Review of Share Buyback by Issuer in Market Fluctuation Conditions Due To Covid-19 Pandemic
This study aims to discuss issues regarding share buybacks by issuers in fluctuating conditions due to the Covid-19 pandemic in Indonesia. The problems caused by the spread of Covid-19 are very complex, including issues...
The Legal Standing of the Creditor Who Made a Marital Separation Agreement as a Petitioner for Bankruptcy
Provisions regarding a marital agreement which can be made during the time the husband and wife are in a marriage bond can be used as an excuse by a husband and wife to separate a receivable which initially constitutes o...
Battleground of Philippine Elections’: Political Message Strategies of Bongbong Marcos and Leni Robredo on Social Media
Social media campaign has been changing the landscape of elections globally. In the 2022 Philippine electoral campaigns; massive number of messages, stories, and political marketing tactics online were used to persuade t...