A Phenomenological Approach of E-Commerce Websites Interactivity Dimensions: A Close Look at Experts’ Challenges
Journal Title: International Conference on Marketing and Business Development - Year 2015, Vol 0, Issue 1
Abstract
Existing research has showed an increased interest in interactivity dimensions when it comes to attracting and retaining online users, focusing in particular on their responses. However, studies focused on identifying the actual dimensions of interactivity considered by experts in the field are scarce. This study fills that gap by exploring through a qualitative research, the responses of 11 experts in the field of Information Technology from different companies, regarding the assessment of the interactivity dimensions from a pragmatic point of view. This phenomenological approach focuses on the experts' actual experiences with the interactivity challenges on the one hand, and users' demands and expectations, on the other hand. Moreover, this paper provides an important outcome, establishing the first important dimensions of interactivity involved nowadays in the process of engaging online users. Thus, the result of this study has two major implications (1) offers online marketers and web designers the modes of actual interactivity useful in enhancing the user experience, (2) establishes the significant dimensions of interactivity that will further be the subject of a physiological metric based experiment.
Authors and Affiliations
Robu (Percă-Robu) Adriana Emilia
Keywords
Related Articles
- EP ID EP269920
- DOI -
- Views 93
- Downloads 0
Transformational leadership and its impact on the effectiveness of the team
The entrance of the transformative leadership is a considered a new gateway for administrative leadership facing the reciprocity leadership in reciprocity leadership the commander applies representing the administration...
The Impact of Packaging Design on Health Product Perceptions
Packaging design has been studied in a variety of contexts but findings remain inconsistent, particularly on the impact of individual elements (e.g. Mitchell & Papvassiliou, 1999; Becker, Rompay, Schifferstein and Galetz...
The Importance of Similarity and Expertise of the Information Source in the Word-Of-Mouth Communication Process
Credibility is the extent to which the recipient sees the source as having appropriate knowledge, skills and experience and believe it as the transferor impartial, objective information. Source perceived as credible in a...
Consumer Behaviour Characteristics in Optometry and Optical Dispensing Sector
The optometry and optical dispensing sector faces major challenges due to the healthy eyesight impact on the quality of life both at individual and global level. The demographic growth, the population aging and the new c...
Understanding Voluntary Simplifiers in Bulgaria
The notion of voluntary simplicity reflecting the rejection of growing consumerism and materialism of our society and the orientation towards personal growth, ecological awareness and material simplicity instead gains mo...