A RESEARCH ON DETERMINATION OF DESTINATION PERSONALITY OF MARMARİS
Journal Title: The Journal of International Social Research - Year 2015, Vol 8, Issue 36
Abstract
In this research it is aimed to expose the destination personality of Marmaris. The sampling group the the research is consisted of the tourists who visited Marmaris between June and August 2014. The data collecting method of the research is Aaker ‘s (1997) questionairre which he developed in order to measure brand personality and the data was collected from 385 tourists in total. The descriptional methods such as percentage, frequency, mean and the statistical method such as the reliability test and factor analysis were used in order to analyze the data. The destination personality of Marmaris was designated as four dimentions at the end of the research. These dimentions are competence, sincerity, excitement and ruggedness. The highest dimention of the destination personality belongs to “sincerity” and “excitement” dimentions. In other words the foreign tourists who came to Marmaris described Marmaris as cheerful, friendly, spirited, cool and young as a personality.
Authors and Affiliations
Savaş ARTUĞER
Keywords
Related Articles
- EP ID EP267147
- DOI -
- Views 165
- Downloads 0
LOCATING THE SUPERNATURAL: A COMPARISON OF MAGICAL REALISM AND FANTASY FICTION
Magical realism and fantasy fiction share the quality of treating the magical and supernatural elements quite favorably. However, there are certain differences in how it each employs those supernatural elements. This stu...
TREND ANALYSIS OF PRECIPITATION IN HATAY
The efforts for understanding climate and its trend which affect human life directly or indirectly, has been moved to a different dimension depend on advances and increasing in knowledge and technology. Turkey has a del...
MARRIAGE AND FAMILY IN IRANIAN ZOROASTRIANISM
Marriage and family has always been significant issues in all societies. Nearly all societies created their own customs and traditions, which could be evaluated, necessary for the process of marriage and family. As a res...
THE OBSTACLE OF "TELAFFUZ" IN THE TEACHING / LEARNING OF FRENCH FOR TURKISH LEARNERS IN BURSA (TURKEY): CREATIVITES AND STRATEGIES FOR THE RESOLUTION OF FOREIGN TEACHERS IN METIER
In this study, it is intended to determine the creativity of foreign teachers in the field of learning / teaching of French and its effect on the motivation of Turkish learners to overcome the obstacle of "Telaffuz" (ade...
CERATTEPE: AS AN EXPLANANDUM OF THE COMMON FAITH
New Social Movements (NSMs) has improved and become important day by day especially with anti-globalization movements after 1970's. The motto which has been determined these movements "another world is possible!" Old soc...