A Research Over The Relationship Between Fast Food Consumption And Consumer’s Values&Lifestyles in Turkey
Journal Title: AJIT-e: Bilişim Teknolojileri Online Dergisi - Year 2013, Vol 4, Issue 11
Abstract
In the emergence of globalization, fast food industry has become an important focus of study in today’s business models.In this sense, food industry has been reshaped and eating cultures have changed. Companies in the food industry responded to this change as an attempt to offer standardized products by meeting the ever-changing consumer needs and wants. To a higher justification, fast food is initiated to be classified in terms of a system, company, or a product which offers a set menu with a key focus on low cost and standardized products sold worldwide at high quality standards. By looking at cross cultural studies, it is known that the industry has roots in the Americanism and change of eating habits along with cultural transformation process. On the other hand, wellness concept is on the rise putting the primary focus on healthy food even though it is quickly made and served. Besides, with respect to changes in needs and wants, consumer’s lifestyles are changed that effect consumer’s choices. In this study, it is aimed to analyze the relationship between the factors having an impact on fast food preferences and values & lifestyles of university students by taking into consideration the main aspects cited in literature.
Authors and Affiliations
Figen YILDIRIM, Özgür ÇENGEL
Keywords
Related Articles
- EP ID EP130604
- DOI 10.5824/1309‐1581.2013.1.001.x
- Views 90
- Downloads 0
Teknoloji Çağında E-Tüketim ve Genç Tüketicilerin Değişen Tüketim Algıları
Toplumsal hayattaki değişimler ve iletişim teknolojilerindeki gelişmeler insanların tüketim algılarını da değiştirdi. Yepyeni pazar ortamları ve yepyeni satın alma biçimleri ortaya çıktı. Bu yeni rekabet ortamında...
Review Of Consumer Behavior Against The Mobile Marketing Practices At Retail Sector
Today, with the rapid development of mobile technology; increasing usage of mobile phones and therefore mobile phone functions brings several new marketing applications along. This study is intended to determine the leve...
Evaluation of Accommodation Companies Recreation Activities in İstanbul
Recreation activities represent quality of company, image and attractiveness for both staying guests and day use guests. At the same time recreation can be important income source for accommodation companies. This study...
DIGITAL GAMES: DESIGN REQUIREMENTS AND PLAYER PSYCHOLOGY
Computer game design is not only about algorithms, scripts and logic. Games are interactive environments and gamers are humans, so it should be remembered that gamer interaction is a social phenomenon ve the psycho...
WEB 2.0 UYGULAMALARININ EĞİTİM SÜREÇLERİNE ETKİSİ: ÇANAKKALE SOSYAL BİLİMLER MESLEK YÜKSEKOKUL ÖRNEĞİ
Öğretim alanında kullanılan metodolojilerin çağımızın vazgeçilmez bir tutkusu haline gelen teknolojinin hızına paralel gelişimi ile birlikte tek yönlü iletişim süreci olan Web 1.0 yerine, içeriğin değiştirilebildiğ...