A Review of Ethical Pricing and Its Perception
Journal Title: Saudi Journal of Business and Management Studies - Year 2018, Vol 3, Issue 7
Abstract
Abstract:The paper is providing a theoretical review of key pricing approaches which were divided as the following: Price fixing, Predatory pricing, deceptive pricing, price discrimination, penetration pricing and unfair pricing. The paper also explores a price fairness framework to provide further clarity on how fair pricing is being developed and perceived. Several key points are provided as recommendations for firms to enhance their ethical and fair pricing practices based on the research conducted. Keywords: Ethical pricing, price fairness, perception.
Authors and Affiliations
Husam Helmi, Abraham Pius
Keywords
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