A Review of the Factors Influencing E-Shoppers Behaviour towards Online Shopping
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2017, Vol 7, Issue 2
Abstract
The aim of this study is to determine the factors influencing Malaysian e-shoppers online shopping behaviour in the perspective of electronic word-of-mouth, web atmospherics, trust and, e-satisfaction. This study applies the Theory of Planned Behaviour as the underpinning theory. Partial Least Square (PLS) path modelling approach based on Structural Equation Modelling will be adopt as the main analytical tool. Both, practitioners and scholars can benefit from this study by having a better understanding of Malaysian e-shoppers behaviour. Practitioners especially e-retailers and e-marketers can formulate business strategies, expand their opportunities and maintain sustainability in the e-commerce platform.
Authors and Affiliations
Linda Salim, Sulaiman Sajilan, Ilham Sentosa
Keywords
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- EP ID EP603963
- DOI 10.6007/IJARBSS/v7-i2/2655
- Views 45
- Downloads 0
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