A review on product design, planning and consumer manipulation<p>Ürün tasarımı, planlama ve tüketici manipulasyonu üzerine görüşler
Journal Title: Journal of Human Sciences - Year 2015, Vol 12, Issue 2
Abstract
Initially mankind has used materials in nature for his needs and has established an artificial world in time; and thus, the living space has expanded. As is known, mankind is 'doing', in other words, 'producing' for over 2.5 million years. The mass production which began with the First Industrial Revolution had formatted all domains such as economics, product design, marketing and related fields. With the Information Age, the products of post-industrial companies on the market offers product variety to the consumers but also form the consumers through products at the same time. The variety of consumer products have been caused the transformation of the consumer who aims to have his status rather than to afford the basic needs. In summary, the consumer's buying behavior has changed today compared to the previous century. Admittedly, national and international economic dimensions are effective in the consumer formation and transformation. In particular, amount of the production and exportation of the countries that use cheap labor has led to massive product abundance. However, the frame of this article is limited with the terms such as “the change of values”, “persuasiveness”, and “manipulating the consumer” and the use of themse terms. In this respect, it is inevitable to open a discussion with the issues such as the transition from producing for the needs of people to today’s consumer-type within the impact of technology, the product placement and beliefs in consumer’s mind and its place in marketing, the case of necessity as a phenomenon, and changing paradigms. ÖzetBaşlangıçta doğada bulduğu malzemeleri ihtiyacına göre dönüştürerek kullanan insanoğlu zaman içinde yapay, sistematik bir dünya kurdu ve böylece yaşam alanını genişletti. Bilindiği üzere insanoğlu 2,5 milyon yıldır ‘yapıyor’, bir diğer deyişle ‘üretiyor’. Birinci Endüstri Devrimi ile başlayan seri üretim olgusu, ürün tasarımını ve bunun tüm etki alanlarını şekillendirmektedir. Enformasyon çağı ile birlikte, post-endüstriyel şirketlerin piyasaya sürdüğü ürünler, tüketiciye seçenek sunarken aynı zamanda biçimlendirmektedir. Piyasaya sunulan ürünlerin çeşitliliği tüketiciyi, temel gereksinim ürünlerinden feragat eden, statü ürünlerine sahip olmayı hedefleyen tüketiciye dönüştürmektedir. Özetle tüketicinin satın alma davranışları, geçmiş yüzyıla göre değişmiştir. Kuşkusuz bu dönüşüm ve biçimlenmede ulusal ve uluslararası ekonomik boyut da etkilidir. Özellikle ucuz iş gücünün kullanıldığı ülkelerin üretim ve ihracat miktarları, devasa ürün bolluğuna neden olmaktadır. Ancak bu yazının çerçevesi, inandırıcılık, değer yargılarının değişmesi ve bunların kullanılması yoluyla tüketicinin manipüle edilmesi ile sınırlandırılmıştır. Bu açıdan ihtiyacı doğrultusunda üreten insandan, bugünkü tüketici tipine geçişte teknolojinin etkisi, tüketicinin zihninde oluşan kavramlar ve pazarlamadaki yeri, değişen paradigmalar, gereksinim olgusu gibi konuların tartışmaya açılması kaçınılmazdır.
Authors and Affiliations
Sevim Zeynep Bingel
Keywords
Related Articles
- EP ID EP643799
- DOI -
- Views 41
- Downloads 0
The correlation between right hand finger ratio (2D:4D) and the parameters of anthropometric and physical fitness in children
It is hypothesized that there is a correlation between the ratio of second hand finger to fourth hand finger (2D:4D) which is an indicator of prenatal testosterone and physical fitness and sportive performance The aim of...
The relationship between cognitive distortions and forgiveness in romantic relationships
The purpose of the present study was to find out the relationship between cognitive distortions and forgiveness in romantic relationships of college students. The sample of the study was 340 college students who have a r...
Antemortem tooth loss in the Ablanganis Early Iron Age skeletons, Van - Turkey<p>Ablanganis Erken Demir Çağ iskeletlerinde antemortem diş kaybı, Van - Türkiye
The Necropolis Ablanganis is located 25 km north of Van city center, in Van F Type Prison field. The nearest residential area to Necropolis is the village, located about 2.5 km. away, in the north central, Yumrutepe that...
Digital Game Addiction Scale for Children<p>Çocuklar İçin Dijital Oyun Bağımlılığı Ölçeği
The aim of this study is to determine the validity and reliability of the Digital Game Addiction Scale for Children. The sample group with a mean age of 12 consisted of 364 persons, 152 female (42%) and 212 male (58%). E...
Investigation of communication levels of university students doing sports and do not sport<p>Spor yapan ve yapmayan üniversite öğrencilerinin iletişim düzeylerinin incelenmesi
In the study conducted, it was aimed to examine the communication levels of university students doing sports and having sedentary life style. The study universe of the study consisted of 304 students in total of which 1...