A Review Paper On Rise, Fall &Rise OfOnline Grocery Shopping In India
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 7
Abstract
India, being a developing country where new ideas emerge regularly, where some of them succeed & some of them fail. But what the businesses in India take from this is, they learn & they adapt accordingly. Same is the case with E-grocery. An idea which saw a new start-up being formed every other day. E-grocery business took off with a great speed, but during this journey there were lots of ups & downs, mainly due to too much expansion in very little time, non-availability of resources, government policies & etc. This paper gives a review about the threephases of online grocery business in India. The paper covers how the e-grocery business operates in India, either on hyper local model or inventory led model. How e-grocery business started in India in, how venture capitalists saw the potential in this area & invested heavily in a short span of time. The paper also gives an insight about what went wrong with such a booming business & how it recovered from that fall & rose again.
Authors and Affiliations
Harpuneet Kohli, Dr. Sujata Khandai
Keywords
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