Challenges of Social Media in Tourism Management
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 8
Abstract
Media today has progressed into a multi-faceted force that has become an integral part of contemporary life and culture. Media have cut across all barriers to communication and participation because of revolutionary communication technologies and applications. In the present time, there is a convergence of media. Multi-media applications have become a new way of life. Media intervention for Tourism Development has become an essential aspect of boostingtourism in modern times. Tourism Development is an essential component of national development also. Tourism management is increasingly taking on the dynamics of new digital technologies, as they communicate the initiatives through corporate websites, social media platforms, and other interactive channels.TourismDevelopment is not limited to increasing the number of hotels, restaurants, and other necessary infrastructural facilities and services.It is far more about creating the culture of tourism and the way people perceive it. In doing so,themediaplays an important role.The issues of workforce compatibility are the most crucial factor in the adoption of social media.They are followed by lack of resources, infrastructures, financial as well as lack of commitment from management. Therefore, understanding, how the mediaworks are imperative regarding the desire to use this knowledge to promote tourism management in modern times.
Authors and Affiliations
Hesham Mohammed Ghaleb Saeed, Dr. Gurusiddaiah C
Keywords
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