A STUDY OF CONSUMER BEHAVIOUR OF SBI ATM USERS OF RAJKOT CITY
Journal Title: PARIPEX-Indian Journal of Research - Year 2019, Vol 8, Issue 3
Abstract
Automatic Teller Machines are self service vending machines that allow customers undertake anytime banking anywhere, and in the process both the bank and customers stand to benefit in numerous ways. With the purpose of analyzing the Consumer Behavior of SBI ATM Users of Rajkot City, the Researcher conducted this study, the findings of which indicate that the Major reason for the preference of SBI ATM services by Rajkotians was the Services offered by SBI bank. As far as the Purpose of using SBI ATM Services was concerned, Cash withdrawal was the main purpose of ATM use. Regarding Frequency of Usage of SBI ATMs in a month, majority of the Clients used SBI ATMs 5 to 10 times in a month. The Major problem faced by the Respondents while using SBI ATMs was that SBI ATMs were Slower as compared to others. Most of the SBI ATM Users were Satisfied with the availability of ATMs around them and in terms of Overall Satisfaction of the SBI ATM users with the services provided by SBI ATMs, nearly 80% of them were More than Satisfied. Finally regarding the respondents' opinion about comparison of SBI ATM services with other banks' ATM Services, more than half of them found the SBI ATM Services Better.
Authors and Affiliations
Dr. Chitralekha H. Dhadhal
Keywords
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