A Study of Entrepreneurial Venture of Dairy Products in Central Uttar Pradesh, India
Journal Title: Journal of Emerging Trends in Marketing and Management - Year 2016, Vol 0, Issue 1
Abstract
A potential entrepreneur needs insight and vision in terms of the viability of the proposed project concept. Most rational decisions, taken either by existing or aspiring entrepreneurs to make a business investment, are preceded by an investigation of the feasibility of the project. In support of this, the functions of undertaking a feasibility study include the following: • It provides the knowledge, conviction and specific operational insights into the viability of a project, in terms of market, technical, Financial and other perspectives. • A feasibility study provides the basis for developing the concept into a business plan and subsequent start-up. • It allows the product/service to be tested in a practical marketplace setting without major resource commitments. • The feasibility study document acts as a reference for support agencies, grant aiding authorities, potential partners, business associates and lending institutions, as a basis for generating interest and commitment for the proposed business.
Authors and Affiliations
Ehtesham Abbasi
Keywords
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