A Study of Marketing Strategies Part 1: for Selected Pharmaceutical Medicine adopted by Pharmaceutical Companies in and around Pune Region
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 5
Abstract
This paper of current marketing practices in the pharmaceutical sector, examining Medical Representative, Drug Stores, Doctors and Consumer-oriented promotions. It presents examples of marketing practices and their impact on consumer and doctor behavior. It identifies negative impacts of these practices which include misleading advertising, disease mongering and escalating costs. It goes on to argue the need for an independently-monitored code of practice for marketers in the pharmaceutical sector and a greater degree of consumer education for both endusers and those prescribing drugs. Their role of Indian Pharmaceutical industry is focusing on the sales, marketing and distribution of their blockbuster drugs, they also came to exert more discipline on the drug discovery and development process. In present research report we prepared quaternaries and circulate in and around Pune region for existing anti-diabetic drugs.
Authors and Affiliations
Rajesh J. Oswal and Anand A. Deshmukh
Keywords
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- EP ID EP19451
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