A Study of Portrayal of Women InAdvetisement In India

Journal Title: International Journal of Marketing and Technology - Year 2017, Vol 7, Issue 9

Abstract

The portrayal of women in advertisements is the most controversial topic of discussion now-a-days. The presentation of women by media is not a new thing. From decades they have been portrayed in ads. In very earlier days she had been presented as housewife, mother, sister i.e. in stereotypical roles. From past two decades her presentation has been enjoying a shift from the stereotypical role to a career oriented, self-dependent and empowered role. Advertising is having a huge role to play in the everyday life of people. To increase the status of women in society, advertisements can play a very important role. She is shown as an independent working woman who don‟t have to rely on someone for her every single need and infact she has a place beyond the boundaries of her house. In this era although she is becoming independent but she has not left her traditions and good values, she is ambitious and is devoid of all the traditions.

Authors and Affiliations

Asha Khatri 'Nee' Ganjsinghani

Keywords

Related Articles

INVESTORS BEHAVIOUR IN VARIOUS INVESTMENT AVENUES – A STUDY

This study deals with the behaviour of the investor to identify the better investment avenues available in India. The investment strategy is a plan, which is created to guide an investor to choose the most appropriate...

Product Lifecycle Management Phases of Product Lifecycle and Corresponding Technologies

Product Lifecycle Management makes it possible to command the whole lifespan of a product and the information connected with it. Efficient product lifecycle management enables companies to compete successfully in inter...

A STUDY ON EDUCATIONAL MARKETING PREFERENCES AND STRATEGIES IN KERALA

The overall function of educational research is to improve the educational process through refinement and extension of knowledge. The refinement of existing knowledge or acquisition of new knowledge is essentially and...

-Business and Its Effectiveness on Banking System with Special Reference to Gramya Bank

What is e-Business? e-Business is a term used to describe businesses run on the Internet, or utilizing Internet technologies to improve the productivity or profitability of a business. In a more general sense, the ter...

CORPORATE BRANDING – AN EVOLVING CONCEPT

Corporate branding basically represents a relatively simple idea, that the organization and everything it stands for is mobilized to interact with the stakeholders the organization wants to reach and engage them in dia...

Download PDF file
  • EP ID EP19666
  • DOI -
  • Views 344
  • Downloads 20

How To Cite

Asha Khatri 'Nee' Ganjsinghani (2017). A Study of Portrayal of Women InAdvetisement In India. International Journal of Marketing and Technology, 7(9), -. https://europub.co.uk/articles/-A-19666