Enhancing CRM Philosophy in Retail Banking
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 4
Abstract
The banking sector, at present, is witnessing a substantial growth and many drastic changes. Globalization and deregulations have increased competition in the market place, as nowadays it has become much easier for banks to cross borders and compete internationally. In today‘s competitive business environment, customers are making their buying decisions not just on the basis of relationships they have with the bank. In fact, ensuring customer satisfaction is the key to success and banks are actively engaged in studying and exploring the conceptual foundations of managing relationships with the customers.
Authors and Affiliations
Dr. Surendra Kumar and Swati Tripati
Keywords
Related Articles
- EP ID EP19431
- DOI -
- Views 315
- Downloads 12
Social Audit and Accounting in India- an Over view
Social Audit is an independent evaluation of the performance and social responsibility of an organization as it relates to the attainment of its social goals. It is an instrument of social accountability of an organiza...
A study on point of purchase - An advertising and selling technique
The term Point –Of –Purchase, or POP, refers to the promotional graphics focused on influencing consumer behavior at the moment of purchasing decision. Point –of –Purchase displays are driving a retail revolution. They...
Recapitalisation and Bank Performance: Evidence from Banks in Nigeria
This study examined the relationship between recapitalization and banks performance in Nigeria. In order achieve the objective of the study, a time series data was generated for 2000 to 2009 periods. The data was analy...
Women Entrepreneurship Development through SHG in Latur District
The Self Help Groups (SHG) Strategy is one of the instruments for empowerment of women through economic intervention. The study focuses on the economic activities and possible entrepreneurial qualities change, analyzin...
Marketing Theory and its Applications in the Healthcare Industry
This paper deals with Services Marketing principles with special reference to the healthcare industry. The focus is on the impact of technology on healthcare marketing as observed in some corporate specialty hospitals...