A Study of Satisfaction Level of Customers in Government and Private Hospitals
Journal Title: JOURNAL OF COMMERCE AND TRADE - Year 2017, Vol 9, Issue 1
Abstract
The prime objective of any servicing organisation like hospitals is the creation of felling of satisfaction among its customers. In hospitals patients are enumerated as the customers. The concept of patients’ satisfaction is converted into patients’delight in the present healthcare industry which means patient should not only be cured during his stay in hospital but also should be delighted with the quality of services provided to him by the hospital and its staff members. It is an old saying that customers are the real evaluator of any organisation. Evaluation of any organisation may be judged through the perception of its customers. Here perception means the level of satisfaction of customers after availing the services of organisation. In case of hospitals patients’ perception determines the success level of a particular healthcare unit as it is generally based on personal experience, word of mouth publicity or authentic information received by a close person.
Authors and Affiliations
Dr. Charu Goel
Keywords
Related Articles
- EP ID EP248394
- DOI -
- Views 128
- Downloads 0
Vocational Guidance : What, Why, How
The vocational guidance are the backbones for the younger population of any country in general and for the youngsters of a developing country like India is particular as the provide valuable opportunities to get proper i...
Spiritual Leadership and Its Impact on Organizational Performance
The purpose of this paper is to review the concept of spiritual leadership and its relationship with Organizational performance. Spiritual leadership consists of components such as vision, altruistic love, faith and Orga...
India’s Foreign Trade With China (A Historical Showcase)
India always had a surplus with the whole world including Europe, which was settled by the inflow of gold into India. But there was a steep decline in trade in the subsequent years since 1800 BC when the Aryans were ravi...
The Study of Indian Automobile Industry : The Evolving Dynamics
The Indian automobile industry has emerged stronger from the recent global downturn, and sales across all segments have seen record breaking numbers in the recent past. While the Indian industry has much to look forward...
E-Governance and Its Impact on Common Populace
E-Governance and Its Impact on Common Populaceizens through access & use of information” Presently, E-Governance is more than a Government website on the internet. Political, social, economic and technological aspects de...