A STUDY ON CONSUMER AWARENESS IN BANKING SECTOR AFTER THE MERGER WITH SPECIAL REFERENCE TO STATE BANK OF INDIA AND STATE BANK OF INDORE
Journal Title: PARIPEX-Indian Journal of Research - Year 2017, Vol 6, Issue 5
Abstract
This paper analyzed the role of merger on customer awareness for the services provided by banking sector. Further, it analyzed the various opinions towards the customer awareness for the services provided by banks. We focus on meaning and impact of merger on customer awareness related to services provided by banks pre and post merger. For that we study the customers and banks employee both views with the help of a questioner and we observed that there are deference in customers' awareness for the services provided by banks in pre and post merger.
Authors and Affiliations
Manish Phalke, Dr. Avinash Desai
Keywords
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