A Study on the Impact of Demographic Factors On Impulse Buying Behaviour of Consumers in Chennai City
Journal Title: PARIPEX-Indian Journal of Research - Year 2015, Vol 4, Issue 11
Abstract
Consumer behavior decision differs as individual from groups. Various factors such as demographic and social influences (family and household), group influence, impact of advertising and internal influences (learning, perception, attitude, etc…). Impulse buying is a sudden and immediate purchase with no pre shopping intention either to buy the specific product or to fulfill a specific buying task. The purpose of the research study focused on impact of demographic factors on impulse buying behavior of consumers in Chennai city.
Authors and Affiliations
Mrs. V. Bhuvaneswari, Dr. Jayasree Krishnan,
Keywords
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