A STUDY ON CONSUMER BEHAVIO UR TOWARDS BRANDED UPS IN TIRUPATTUR TOWN
Journal Title: International Journal of Scientific Research and Management - Year 2014, Vol 2, Issue 4
Abstract
In current business scenario, Organizations are facing heavy competition in attracting and retaining their customers because the buyer’s behaviours are habitually changed and also buyer’s psychology is highly unpredictable. The reason is so many factors are influenced while they taking any purchasing decision. The deciding factors like brand name, physic al appearance of the product, price, and promotional aspects, after sales service, availability of the product and various offers are playing a vital role in purchasing decisions of the buyer
Authors and Affiliations
P. Madevan
Keywords
Related Articles
- EP ID EP209345
- DOI -
- Views 88
- Downloads 0
Implication of Change Management on Organizational Effectiveness
In every organization change occurred to be a phenomenon, a process and procedure of doing things that is influenced by the dynamic of the environment. The ability of the organization to manage these change...
Use of nanotechnology for clean and safer future environment
Nanotechnology is the most promising technology in modern science. This technology deals with the study and practical applications of different materials of nano - scale dimension. The chemical reactivity of a material i...
Fly Ash as Low Cost Adsorbent to Remove Dyes
Fly ash, a residue from thermal power plant, is a waste material. It was investigated as new alternative low cost adsorbent to lower methylene blue dye concentration from synthetic waste stre...
Design and Implementation of HINSPELL - Hindi Spell Checker using Hybrid approach
A spell checker is an application program that flags words in a document that may not be spelled correctly. A spell checker is a basic need of a word processor of any language. Spell checker analyzes the written text i...
A View on providing anonymicity using top - down specialization on Cloud and Big Data by applying Parallelization
A large number of cloud services require users to share private data for data analysis or mining, bringing privacy concerns. So anonymizing of data sets via generalization is done to satisfy certain privacy...