A study on consumer behavior wrt traditional vs modern way of thinking pattern of Nagpur people

Journal Title: International Journal of Management, IT and Engineering - Year 2017, Vol 7, Issue 6

Abstract

Buyer behavior is studied to predict buyers’ reaction in markets. If a firm understands its customers, it becomes successful in the market place. The success of any business is based on understanding the consumer and providing the kind of products that the consumer wants.The "consumer revolution" is already moving ahead, India has been a slow starter in this push for change. This paper examines the changing consumer scene in Nagpur people and tries to understand the traditional vs modern way of thinking pattern .Total 100 respondents from Nagpur city were selected for the study. The profile of the respondents was: students, working professionals, business persons, housewives, senior citizens. Out of the total respondents 48 were male and 52 were female.

Authors and Affiliations

Dr. Ruhi Bakhare

Keywords

Related Articles

slugMicro finance – Role of Banking intermediaries in Inclusive Economic Growth

Micro finance is most challenging financial act of modern banks in India. It is a scaleable antipoverty solution to rural credit barriers. The main objective of this study is to conceptualize the operational methodologi...

slugPERFORMANCE TUNING FOR GEOGRAPHIC ROUTING IN WIRELESS NETWORKS

To accomplish fast and location error independent and energy-efficient message delivery in ad hoc and wireless sensor networks, we propose PEOGR, a simple geographic routing protocol. POEGR is reliable routing protocol...

FAILURE ANALYSIS OF ROLLERS OF BLOOM WITHDRAWAL STAND IN CONTINUOUS CASTING MACHINES AT VISAKHAPATNAM STEEL PLANT

In Visakhapatnam Steel Plant, 6 Nos. continuous casting machines (CCM) are installed in Continuous Casting Complex. Each CCM is 12m radius and mould size is 320mmx250mm cross-section. Bloom withdrawal stands are used i...

A STUDY ON SEEMAVIVADAHA BETWEEN INDIA AND PAKISTAN

The exploration contemplates about the Seemavivadaha of answer for fringe question in India and Pakistan. With the end goal of India asserts the whole north while royal territory of Jammu and Kashmir in light of an ins...

BIT SEARCHING TECHNIQUE

Searching algorithms are closely related to the concept of dictionaries. String searching algorithms are too complex in all sorts of applications. To analyze an algorithm is to determine the amount of resources (such a...

Download PDF file
  • EP ID EP18730
  • DOI -
  • Views 255
  • Downloads 12

How To Cite

Dr. Ruhi Bakhare (2017). A study on consumer behavior wrt traditional vs modern way of thinking pattern of Nagpur people. International Journal of Management, IT and Engineering, 7(6), -. https://europub.co.uk/articles/-A-18730