A Study on Consumer Empowerment in E-Commerce – Challenges and Opportunities Dr.A.IRIN SUTHA, Asst. Professor, SRM
Journal Title: International Journal of Engineering and Science Invention - Year 2018, Vol 7, Issue 2
Abstract
E- Commerce completely changes the way organizations do business, E- commerce has unleashed yet another revolution which is changing the way businesses buy and sell products and services. Increasing technology changes has bought tremendous changes in online business transactions and processes (buying and selling) and currently this process has become common. Currently E-commerce portals are playing a vital role in online business and here most consumers have varying opinions or views on online transactions especially security, privacy and trust. Security and privacy are the two major aspects that drive online businesses which leads online consumers to develop trust on the e-portals. This paper examines the Challenges and Opportunities of E-Commerce.
Authors and Affiliations
Dr. A. IRIN SUTHA
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