A Study On Consumer’s Attitude And Preference Towards Branded Furniture Showrooms With Special Reference To Coimbatore City
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 7
Abstract
The Indian furniture industry is one of the fast growing markets in the world. Steady growth of the Indian economy, real estate/ hospitality sector boom, an increase in spending power coupled with lifestyle changes have fuelled the growth of the furniture market in the country. The Indian furniture market is characterized with a large number of small players, accounting for nearly 80% of the domestic production. However, with the onset and growing popularity of online furniture market, the industry is likely to witness consolidation. E-tailing of furniture has not only provided greater choice for consumers but also opened up plethora of opportunities for the small players to sell their products. Furniture market is primarily concentrated in the metropolitan cities, Tier I and Tier II cities with the major user segments being residential, office, commercial and institutions. The purpose of this research is to find out the consumer’s attitude and preference towards retail furniture showrooms with special reference to Coimbatore city.
Authors and Affiliations
Dr. I. Chitrakala, S. Krishnapriya
Keywords
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- DOI 10.9790/487X-2007054345.
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