A study on Consumers' Brand Awareness, Consumption Experience, Service Quality and Repurchase Intention in the Hot Spring Resorts
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 1
Abstract
The main purpose of this study is to analyze consumers' perceptions of hot spring hotel brands, their consumption experience, the quality of their experience, and the intention to repurchase. This research adopts the investigation method of the questionnaire, with 420 consumers in Taiwan hot spring area in Tai'an as the research object, the effective questionnaire through statistical analysis, this study found that different demographic variables will affect consumers' Hot Springs Hotel "brand awareness", "consumer experience", "service quality" and "repurchase intentions". The "repurchase intention" of hot spring hotels in Tai'an has a positive correlation with "brand awareness", "consumption experience" and "service quality". According to the results of the study, this study puts forward specific suggestions for hotel management in hot spring area.
Authors and Affiliations
Tsai Chih- Peng
Keywords
Related Articles
- EP ID EP399692
- DOI -
- Views 149
- Downloads 0
The Role of Social Capital in Enhancing Competitive Advantage
:The present study aims to examine the impact of internal social capital on competitive advantage at Jordanian banks. The study's sample consists of (480) employees that will help answering the study's questions and hypo...
Evaluation of Changes in Work Culture of India Post with Special Reference to Project Arrow
The importance of India post lies in the fact that post is a primary means of communication for a large part of Indian population as well as an essential part of India’s infrastructure but very little attention has been...
Review of Virtual Currency Potential as a Payment Instrument in Legal Aspect in Indonesia
Money serves as a means of trading activity transactions wherever located. The exchange between items can be done using money. In addition, we can use e-banking applications to facilitate transactions reaching trillions....
Analysis on E-Commerce Usage of SMEs In Developing Countries: Iran And Turkey Practice
When the development of technology in the last 40 years is viewed, it is seen that the usage of internet in Turkey and the world is increasing day by day. In parallel with this development of internet usage, it is inevit...
The Influence Leadership Style, Work Environment On Turnover Intentions Through Burnout Of Non-Permanent Employees At Jember University
The purpose of this study is to determine the effect of leadership style variables and work environment through burnout of turnover intentions non-permanent employees at Jember University. Respondents numbered 245 taken...