A Study on Consumers Buying Behavior on Branded and Non-Branded Gold Jewellery in Hyderabad
Journal Title: GJRA-Global Journal For Research Analysis - Year 2015, Vol 4, Issue 9
Abstract
Gold is considered as a glamorous metal and as a symbol of status among people. Jewellery retailing is moving from a ‘storehouse of value’ to a precious fashion accessory’. Consumers are more quality conscious than ever before. The jewellery market is one of the largest consumer sectors in the country- larger than telecom, automobiles, and apparel. Branding is an important tool in the hand of the companies for increasing the awareness and sale of their products and services. Hence this study is used to find the brand awareness of various brands in the jewellery market. The research conducted would also help us to understand the consumers buying behavior while purchasing jewellery, to know how much impact does a brand has on their purchase decision and the various promotional strategies adopted to combat competition and to find the difference between perceptions, opinion and behavior of branded and non-branded jewellery buyers.
Authors and Affiliations
E. HYMAVATHI
Keywords
Related Articles
- EP ID EP594253
- DOI -
- Views 58
- Downloads 0
RARE CASE OF SUDDEN CARDIAC ARREST SURVIVOR WITH BRUGADA SYNDROME IN A PERIPHERAL ARMY HOSPITAL - A CASE REPORT
Brugada syndrome is a potentially life-threatening heart rhythm disorder. First described in 1992 by the Brugada brothers, the disease has since had an exponential rise in the numbers of cases reported, to such an extent...
A STUDY OF CLINICAL MANIFESTATIONS AMONG CLINICAL SEPSIS AND BLOOD CULTURE POSITIVE SEPSIS PATIENTS IN NICU:
In developing countries sepsis is the commonest cause of mortality responsible for 30% to 50% of 5 million neonatal deaths every year. A Sincere effort has been put in this study to understand Clinical Manifestations amo...
Department of Commerce, Maharaja Krishnakumarsinhji Bhavnagar University, Bhavnagar, Gujarat, India.
The online loan application is a venture created to give a simple method to apply for credit using cryptocurrency. Information can be acquired by the users about applying for a loan and apply for the same. Before the asc...
CORELATIONSHIP BETWEEN ANTHROPOMETRIC MEASURMENTS, E.C.G. AND 2-D ECHO-DOPPLER IN OBESE PATIENTS WITH TYPE-2 DIABETES MELLITUS
Aim: To select 100 cases of diabetes mellitus type 2 with obesity and record various anthropometric measurements, relevant investigations and to nd out whether there is any signicant co-relationship between anthropomet...
TURMERIC CULTIVATION AND EMPLOYMENT GENERATION OF WOMEN THROUGH CLUSTER BASED APPROACH IN ASSAM
In this paper an attempt was made to study the Turmeric Cultivation and Employment Generation of Women through Cluster based approach in Assam. The study was conducted in Balijana block of Goalpara district of Assam cove...