A Study on Customer Brand Awareness on Duroflex Mattress in Hosur City
Journal Title: GJRA-Global Journal For Research Analysis - Year 2015, Vol 4, Issue 9
Abstract
It is highly unpredictable to know the consumer’s decision to buy a product or not to buy as today's market is more dynamic in nature with more and more product offerings with the short product life cycles. This is because of the fastest changes in the area of product innovations across the world with the advent of sophisticated technologies. As the customer choice is widened with more brand awareness among the consumers and the impact on the customer satisfaction could be measured more accurately. This paper focuses on the prospective buyers' with respect to their brand awareness and its impact on the level of customer satisfaction of the tobacco products manufactured by Duroflex Pvt. Ltd. This study was conducted in Visakhapatnam a city of India with a sample of 200 respondents. The research results suggests that there is an impact of brand awareness on customer satisfaction with respect to product quality, price etc.
Authors and Affiliations
Dr. S. Nagasanthi, Rayinkutty Perinchikkal
Keywords
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