A Study on Customer Preference Towards Electronic Goods
Journal Title: Bonfring International Journal of Industrial Engineering and Management Science - Year 2012, Vol 2, Issue 1
Abstract
The preference of customers is nothing but the required a product or commodity according to their expected features and attributes. In this regard the researcher is dealt with the housewife and taken them as respondents in the name of customer on their choices of purchasing electronic goods. In this fast moving world, the city life has much more advanced in many schedules. Without the adoption of electronic good one family could not be a competed one in the society. The family is always lead by the women, who shares the half of the burden of the leader for a family. In such a situation she preference more advanced and supporting commodities which fulfils her day to day works. The researcher has designed a framework or a task which is actually leads to find the significant relationship between the wife acceptance factor and the electronic goods [1]. This will also gives an opportunity to the retailers who actually deals with the electronic consumer goods, to know the exact behaviour of the family administrator on purchasing electronic commodities.
Authors and Affiliations
Dr. S. Aravinth
Keywords
Related Articles
- EP ID EP109139
- DOI 10.9756/BIJIEMS.1036
- Views 104
- Downloads 0
Accidental Emission of Ammonia from Cold Storage and Ice Factory in Kolkata and its Remedial Action
This paper describes the incidents of accidental release of ammonia in three different industrial establishments. Human and maintenance error are the main cause behind the all incidents. This paper identified the errors,...
Comparative Study of Forward and Backward Flow Forming Process using Finite Element Analysis
Flow forming is a well known technique to produce cartridge case, rocket nose cones, rocket launcher casing etc. for defense industry. As the flow forming is the non linear plastic deformation process, it is required to...
Evaluation of Thermocyclic Oxidation Behavior of HVOF Sprayed WC-CrC-Ni Coatings
In the present study, the WC-CrC-Ni powder is HVOF sprayed on three different Fe-based steels namely SA213-T22, MDN-310 and SUPERFER 800H. Oxidation studies have been conducted on the coated as well as uncoated specimens...
Removal of Air Containing Tri Ethyl Amine (Tea) Using Vapor Phase Biofilter Packed With Wood Chips and Rice Husk
Mixed bacterial strains named as AGR/IICT/1-5B was isolated from the active sludge of ETP of a polymerization industry. Strains AGR/IICT/1-5B was primarily identified as 3 gram positive and 2 gram negative bacteria. Thes...
Strategic Approach in Hiring, Developing and Retaining Employees in Manufacturing Organizations - An Overview of HR Function from the Business Perspective
Globalization has set the benchmark for the organizations in terms of productivity, quality, cost, delivery, safety, morale and environment. Any organization which is required to compete globally and to sustain in the ma...