A Study on Fund Selection Behaviour of Individual Investor Towards Mutuals Funds With Reference to Madurai City
Journal Title: PARIPEX-Indian Journal of Research - Year 2016, Vol 5, Issue 9
Abstract
In the past, a large proposition of the savings has gone into bank deposits and small savings schemes. At present the increase in savings have been in the share, real estate and mutual fund. In future however savings will also flow more into mutual funds, due to its increased return, benefits of diversification and professional management. It is also seen as an easy, resourceful way to invest. Mutual fund provides less risk and safety to the investors. There are many types of scheme in mutual funds, based on the objective and risk appetite of the investor. Behavioural aspect of the investors can be discussed based on four theories namely: heuristic effect, prospect effect, market effect. The heuristic refers the blind belief of the investors, market effect refers to buying with over confident and prospect theory refers to high risk taking investor’s who play again and again to get profit. Based on these theories investor’s behaviour is categorised. Moreover, the awareness about mutual fund investment is less in India. This is true for the southern part of country as well; hence the researcher administered the present study in Madurai city to assess the awareness level of mutual fund among the investors. For the purpose 11 companies were selected. The present study aims to identify the opinion of the respondents towards factors influencing mutual fund investments.
Authors and Affiliations
Dr. D. ANBUGEETHA, Ms A. VIJAYALAKSHMI
Keywords
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