A Study on Knowledge of Rural Women Towards Mass Media and Its Usage in Bikaner District
Journal Title: International Journal of Educational Science and Research (IJESR) - Year 2018, Vol 8, Issue 2
Abstract
Media is considered to be the most important tool of society in the modern times as it has the power to reach out to a large audience by mass communication and create an impact wherever it can reach, which now has become far and wide. Women’s empowerment in India is heavily dependent on many different variables that include geographical location (urban/rural), educational status, social status (caste and class), and age. As, women constitutes a very important part of the country there is need to understand and highlight this target group in case of getting information through mass media. How they use mass media and how much they know about mass media. The present study was conducted in two villages of Bikaner district of Rajasthan purposively. The sample of the study comprised of total 90 rural women (45 rural women from each village) which were selected randomly. The results showed that 77.80 per cent of rural women have high knowledge level towards mass media followed by rural women (16.70%) have a medium level of knowledge. The frequency of usage of mass media depicts that sent per cent rural women had never used mass media such as booklets, billboards and electronic booklets in their life. Whereas, 52.20 per cent rural women watch television occasionally and 46.70 per cent rural women were using the mobile phone frequently. Still, the rural women faced constraints in using mass media such as lack of internet connectivity, lack of electricity, lack of education, lack of training for handling mass media, lack of communication etc.
Authors and Affiliations
NEHA SINGH
Keywords
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- EP ID EP344349
- DOI 10.24247/ijesrapr201810
- Views 66
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