A Study on online marketing strategies used by E- Entrepreneurs in India
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 8
Abstract
This research analyses E-Entrepreneurs like flipkart.com, Amazon.com, Naaptol.com etc, and the characteristics of online marketing strategies used by new media Entrepreneurs. This research helps to understand the nature and extent of business strategies used by successful online Entrepreneurs. Nowadays, most people prefer to get first-hand information from the internet. Being a terrific medium of communication, internet not only helps people to stay informed but gives them a fair idea about the consumer market as well. Hence, it is important to analyze and utilize the power of internet technology in the best possible manner. The need is to analyze and research needs of customers who come online to satisfy their wants.
Authors and Affiliations
S. Vivin Richard and Ms. Sri Jothi
Keywords
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