A Study on Service Quality That Determines Students’ Satisfaction: A Case Study of Liverpool John Moors University
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 7
Abstract
The primary purpose of this research is to determine students’ satisfaction of Liverpool John Moores University (LJMU) based on service quality dimensions. This study also aims to discover relationships among different dimensions of quality service along with how students perceive quality service according to his/her different demographic profiles. This research is completely based on quantitative method (questionnaire survey) to collect data from respondents using core SERVQUAL method. Results chapter manifest required statistical testing such as, frequency, means, hypothesis testing (T-Test, ANOVA), regression, and factor analysis to critically examine and discuss the situation. This study also discuss how cultural, social, and geographic factors having influence over the satisfaction level and perception of quality in education. Finally, a model has been developed in relation to the findings that can be applied to the studied institution as well as other academic institutions.
Authors and Affiliations
Ahmed Raihan Sadat
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