A Study on the Analysis of usage Pattern of Kissan Call Centre (KCC) Services through M-Kissan Portal
Journal Title: International Journal of Agricultural Science and Research (IJASR) - Year 2019, Vol 9, Issue 5
Abstract
Kissan Call Centre (KCC) is an important development established by the Ministry of Agriculture and Farmers’ Welfare, Government of India. The service has been started on January 21, 2004 for the benefit of farmers in India. The core aim of the initiative is to answer farmers' queries through a toll free telephone call in their own dialect. A countrywide common eleven digit Toll Free number 1800-180-1551 has been allotted for KCC. A research study was conducted in Telangana state during 2014-15, with the objective of analyzing the usage pattern of Kissan Call Centre (KCC) services through m-Kissan portal. Data were collected from m-Kissan portal. Secondary data analysis was performed by using available information and graphical representation in m-Kissan portal. District wise, sector wise, crop wise, topic wise calls were recorded and analyzed. It was revealed from the data that highest numbers of calls were received from Warangal and Mahaboobnagar districts. Among the subject, Agriculture sector 6,720 received the highest calls. Further, the data shows that in Warangal districts the farmers cultivating paddy, cotton, maize crops were used KCC services enormously. Where as in Mahaboobnagar district highest number of calls received from to paddy, cotton crop growers. Besides, in Warangal district highest numbers of calls were recorded on weather, plant protection and government schemes. At the same time, in Mahaboobnagar district highest numbers of calls were recorded on weather, plant protection and market information. Farmers are aware and usage is increasing over a period of time. Additional services of pull and push messages in the form of Agro Advisory Services on location specific farming and allied sector information may be shared to farmers in mobiles phones in the form of voice, visual and video information in local dialect. All the Agricultural Extension Centres (AECs) may be networked with m-Kissan portal platform for easing and better Transfer of Technology process.
Authors and Affiliations
S. Kavitha, N. Anandaraja
Keywords
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- EP ID EP670854
- DOI 10.24247/ijasroct20192
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