A Study on the Factors that Drive and Facilitate Organized Retailing in North Karnataka.
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 12
Abstract
The Indian retail sector is the most booming sector in the Indian economy due to changing demographics and up gradation of life styles in urban cities. Due to increasing purchasing power of the middle class, changing demographics and increasing percentage of young people, organized retailing sector is expected to witness a considerable growth. The trend of growth of organized retailing is expected to further continue for next two to three decades.[1] A McKinsey report states that organized retailing in India would increase the efficiency and productivity of all the economic activities and also would help in achieving the increased GDP growth. Out of the new formats of retailing the food retailers are expected to grow at a faster pace. [2]Organized retail penetration in India was about 8% in 2015 as of US was at 85%, it is expected to reach a penetration level of 13% by 2019. The present paper is an effort to strategically analyze the Indian retail industry and to identify the factors that drive the customers to the organized retail outlets and the factors that impact the organized retail business in the cities of Hubli, Dharwad and Gadag in North Karnataka. The study shows that the changing demographics, infrastructure and service are the major drivers in the organized retail outlets. The facilitating factors like management style, hygiene working conditions, training, workplace safety and team work enhances the effectiveness of the retail business.
Authors and Affiliations
Suvarna. Hiremath, Dr. Prashantha . C
Keywords
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